The Week I Became My Own Tech Department

This week I had one of those moments where you suddenly realize how many roles you’ve taken on without meaning to. I didn’t set out to become my own tech department, but here I am, quietly running one out of a shed full of craft supplies and half-finished ideas. It’s funny how solopreneurship works like that. You don’t really notice your skill set expanding until you’re knee-deep in some unexpected problem and fixing it feels almost normal.

Over the last few days, I built an entire training website for a client, wired up Stripe checkout, wrestled with hosting and DNS issues, repaired an email system that kept breaking, tightened layouts, rewrote pages, and finished the signup flow for one of my own projects. The work wasn’t glamorous. None of it is the type of thing you brag about online, because most of it looks like quiet persistence — reading support articles, testing fixes, undoing the wrong ones, and trying again.

But there’s something strangely empowering about it too. Every time I figure out one more piece of this ridiculous puzzle, I feel a little more capable. It’s not the big wins that build confidence; it’s all the tiny ones you rack up without celebrating. In a small creative business, the real rhythm is a steady drip of challenges that no one else is going to swoop in and solve. So you just… learn them. One by one. And suddenly you’re doing things you didn’t think you could a year ago.

If your brain is full and you feel stretched thin, the one thing that helped me this week was taking an entire category off my plate. For me, that’s PerkScout Weekly. I built it because I was wasting too much time comparing prices, checking deals, and sifting through apps when I needed to be creating. Now it quietly handles the boring money decisions so I can stay focused on the work that matters.

If that kind of $5-a-month relief sounds heavenly, you can join here:

👉 https://buy.stripe.com/14AaEWfmA01v0s46vI6Na00

That’s my studio note for this Friday. Most of us are out here running tiny one-person operations with the workload of five people. We learn the skills we need as we go, and we become the person we once wished we could hire. If you’re building something too, I hope you’re giving yourself more credit than you think you deserve. You’re doing a lot — and more importantly, you’re doing it well.